Influence The Psychology of Persuasion Collins Business Essentials pdf


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Influence The Psychology of Persuasion Collins Business Essentials pdf

Influence The Psychology of Persuasion Collins Business Essentials pdf : Pages 278

By Robert B. Cialdini

Year: 2007

ISBN: 006124189X,9780061241895,9780061899904

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Description:
Influence, the classic book on persuasion, explains the psychology of why people say « yes »—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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