Book How to Write a Business Plan 10th edition by Mike McKeever pdf

Book How to Write a Business Plan 10th edition by Mike McKeever pdf : Page 290

By Mike McKeever

Writing a plan is a journey through the mind of one person. Even in partnerships and corporations, usually one person has the vision and energy to take an idea and turn it into a business by writing a business plan. For that reason, I have addressed this book to the business owner as a single individual rather than a husband-and-wife team, group, committee, partnership, or corporation. And you’ll find that the same financial and analytical tools necessary to convince potential lenders and investors
that your business idea is sound can also help you decide whether your idea is the right business for you.

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